Schmear is the deal.
Kraft Heinz has announced the launch of an all-bagel-flavored version of its best-selling macaroni and cheese, reportedly in response to fan demand — but bagel nuts will have to work hard for their dinner.
The taste-out treat will be available at Walmart, but only through online ordering. Serious buyers can get in on a presale this Monday at 6am EST, while the rest of the approximately 15,000 limited-edition boxes will be available on Black Friday at 1am EST.
The food giant, which wowed Spongebob fans by bringing back the cartoon mac-up last year, said in a release that the upcoming flavor won its 2023 “Fan Flavorites” contest.
“As a consumer-obsessed brand, our goal is to introduce new products that deliver what our fans want,” said Sara Roashan, Associate Director of Innovation for Kraft Mac & Cheese.
“After receiving hundreds of requests for an Everything Bagel flavor, we’re excited to officially introduce it to the world.”
Early reviews of the whimsical fast food, seasoned with garlic and dehydrated onions and topped with poppy seeds (no sesame seeds, sorry purists) have been positive.
“This might be the tastiest box of Kraft Mac and Cheese I’ve ever had in the best possible way,” one taster confessed to Mashed.
“Let me tell you, it does not disappoint,” declared one reviewer for The Kitchn.
Separately, new data shows that Gen Z has a penchant for all things bagel-flavored — including Trader Joe’s famous bagel-flavored condiments.
Kraft, however, noted that a crossover of this type has never been made.
“The versatile and flavorful seasoning enhances the smooth, buttery flavor of the cheese, creating the perfect bite,” the announcement added.
“For the first time, Kraft is bringing the beloved breakfast pairing to the mac & cheese aisle.”
And the water is just starting to boil – the brand, which said it had already launched 50 new flavors since 2019, announced it is testing “more than 60” more for the new year.
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Image Source : nypost.com